Advertisement for Lydia E. Pinkham's Vegetable Compound, 1890, MC 181, vol. 345o. Courtesy of Schlesinger Library
September 18, 2014
Lydia Estes Pinkham was lauded as “the saviour of her sex” for her Vegetable Compound, which claimed to “cure entirely the worst form of Female Complaints.” Advertising was at the core of her company’s success from its inception.