Hits and Misses: Sports Marketing, Gender, and Society

Wednesday, November 30, 2016

Hits and Misses: Sports Marketing, Gender, and Society || Radcliffe Institute

Sports permeate our society. From the inspiring to the infuriating, athletes and teams have a broad reach. This conversation of experts from business, journalism, and academia looks at the extent of such influence and illuminates the connections among sports, marketing, and gender. Speakers consider how gender affects the ways athletes are represented and how sports are promoted through data analysis, advertising campaigns, and the media.

WELCOMING REMARKS:
Lizabeth Cohen, dean, Radcliffe Institute for Advanced Study, and Howard Mumford Jones Professor of American Studies, Department of History, Harvard University

SPEAKERS:
(12:17) Jessica C. Gelman ’97, MBA ’02, chief executive officer, KAGR (Kraft Analytics Group)

(21:48) Daniel Peterson ’02, resident scholar in journalism, Lowell House, Harvard University; director of content, AdmitHub; and former editor, ESPN Boston

(37:56) Shira Springer ’97, columnist on women's sports, Boston Globe; contributor on sports and society, NPR and WBUR

MODERATOR:
(6:25) Janet Rich-Edwards ’84, SD ’95, faculty codirector of the science program, Radcliffe Institute for Advanced Study; associate professor of medicine, Harvard Medical School; and associate professor, Department of Epidemiology, Harvard T.H. Chan School of Public Health, Harvard University

Panel Discussion (47:08)
Q&A (1:09:53)

This discussion was presented as part of the Harvard Alumni Association’s Women’s Weekend program.