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Hits and Misses: Sports Marketing, Gender, and Society

Photo by Bettye Lane, courtesy of Schlesinger LibraryPhoto by Bettye Lane, courtesy of Schlesinger Library

Sports permeate our society. From the inspiring to the infuriating, athletes and teams have a broad reach. This conversation of experts from business, journalism, and academia will look at the extent of such influence and illuminate the connections among sports, marketing, and gender. Speakers will consider how gender affects the ways athletes are represented and how sports are promoted through data analysis, advertising campaigns, and the media.


Welcoming Remarks:

Lizabeth Cohen, Dean, Radcliffe Institute for Advanced Study, and Howard Mumford Jones Professor of American Studies, Department of History, Harvard University

Speakers:

Jessica C. Gelman ’97, MBA '02, chief executive officer, KAGR (Kraft Analytics Group)

Daniel Peterson ’02, resident scholar in journalism, Lowell House, Harvard University; director of content, AdmitHub; and former editor, ESPN Boston

Shira Springer ’97, columnist on women's sports, Boston Globe; contributor on sports and society, NPR and WBUR

Moderator:

Janet Rich-Edwards ’84, SD ’95, codirector of the science program, Radcliffe Institute; associate professor of medicine, Harvard Medical School; associate professor in the Department of Epidemiology, Harvard T.H. Chan School of Public Health

Free and open to the public. 

This discussion is being presented as part of the Harvard Alumni Association’s Women's Weekend program.